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Von Doren

URÆD, 40 mm

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This watch is inspired by the Norwegian hero Ole Brude who in 1904 sailed across the Atlantic, from Norway to USA in a self-designed lifeboat. The case of URÆD is rounded alike contemporary watches from Ole Brude’s time. A tracing of the Uræd lifeboat is engraved on the sapphire glass on the watch’ caseback, which also displays the beautiful movement. URÆD is a refined, Swiss Made automatic watch. The movement is a Automatic Swiss Made STP 4-13 self-winding movement. The model comes in 3 different colors, Atlantic blue, Green Sea and Lava. Choose from Norwegian or English weekdays. ​


  • Dimensions: 

   -  Diameter: 40mm

   -  Thickness: 13.4mm 

   -  Lug to lug: 46,2mm

  • Case: Brushed stainless steel

  • Caseback: Flat sapphire crystal

  • Crystal: Double domed bell-shaped sapphire crystal with 5 AR coating inside. Flat sapphire crystal on case back.

  • Water resistance: 10 bar / 100m

  • Movement: Automatic Swiss Made STP 4-13 self-winding movement. 26 Jewels, 28 800 vibrations 4Hz

  • Power reserve: 44 hours.

  • Bracelet & strap: Silicone rubber strap and high quality 3 solid link bracelet with deployant buckle. 2 lug holes

  • Lug width: 20mm.

  • Lume: Swiss Super-LumiNova® BGW9


The Norwegian Ole Brude worked as a deckhand from an early age, but the ship where he worked was wrecked under his first voyage. He saw how the wooden lifeboats were smashed to smithereens against the rocks, and this was where he got an idea that would save countless lives across the world. The young Brude designed a revolutionary lifeboat way ahead of his time; A closed lifeboat made of steel, shaped like an egg. To prove that closed lifeboats was the future Brude decided to sail from Ålesund, straight across the Atlantic Ocean, and end the journey in Boston. The voyage became a huge success despite severe storms and hurricanes, and the crew was celebrated as heroes. Ole Brude even received an audience with President Roosevelt. This status was however short lived, and closed lifeboats did not become the standard before the ‘70s. The originator never received the recognition he deserved, even though his construction kept four grown men safe for five months at sea. What the Norwegian Weekdays means: Monday (Mandag) is the day of the Moon. “Måne” is a Norse god, and the brother of “Sol”. The gods did not like that Måne’s father Mundilfare named him after the moon. Therefore they sentenced Måne to drag the moon across the sky every night. Tuesday (Tirsdag) is named after Tyr, the son of Odin and the god of War. Tuesdays were considered the best day for battles. Wednesday (Onsdag) is named after the Allfather, Odin. Odin was the wisest and most powerful of all the gods. After the norse mythology was replaced by christianity, it was hard for the christian priests to accept that one of the days was named after a pagan god. They tried to rename the day “Midtuke” which means “Middle of week”. This was unsuccessful, however. Thursday (Torsdag) is named after Tor, perhaps the most famous Norse god. This was the most sacred of all the days. Important meetings and assemblies should preferably begin at Thursdays. Thursdays were also believed to be the most powerful day for magic. Friday (Fredag) is the day of Frigg and Frøya. They were goddesses of love and faith - Friday was the day of love. Saturday (Lørdag) is a modernization of Laugardagr which means “Washing day”. Saturday was traditionally the correct day for ritualistic cleaning ceremonies. Sunday (Søndag) is the day of the Sun, and traditionally the first day of the week. “Sol” was Måne’s sister and was named after the sun. Just like with Måne, the gods did not approve of her father’s choice of name and thus sentenced her to pull the real sun across the sky every day.

Ole Brude
The boat URÆD is sailing sails across the sea.

Photo: Aalesunds Museum Archive

Photo: Aalesunds Museum Archive


Swiss Made STP 4-13 (feil bilde)

Self-winding movement with 44 hours power reserve, 26 jewels and running at 4hz (28,800 vph). Day/date complication. Clutch wheels to avoid overwinding. 
Luxury finishing with Geneva stripes, blue screws and perlage. Tested in 5 positions.

STP 4-13 self-winding movement.

It is for sure: The URÆD is the worthy successor of the adventurer Ole Brude. The diver’s watch with automatic winding has not only a maritime retro look with charm. It also captivates with inner values. Quality and workmanship are at a very high level in all areas. The functions are impressive. They are simple, extremely useful and fit perfectly into the design.

- WatchDavid

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