URÆD is a refined, Swiss Made automatic watch where every detail is designed by Von Doren. 

The watch is inspired by the Norwegian hero Ole Brude who in 1904 sailed across the Atlantic, from Norway to USA in a self-designed lifeboat. His ideas have saved thousands of lives and are still

doing so today.

Read the story about Ole Brude here

The case of URÆD is rounded alike contemporary watches from Ole Brude’s time.

A tracing of the Uræd lifeboat is engraved on the sapphire glass on the watch’ caseback, which also displays the beautiful movement.

URÆD is delivered with both a high quality rubber strap and a high quality bracelet.


  • Case size: Ø 40 mm. Thickness 13.4mm 46.2 mm lugs to lugs. Diver screwed in case-back with 6 notches.

  • Movement: Automatic Swiss Made STP 4-13 self-winding movement. 26 Jewels, 28 800 vibrations 4Hz.

  • Complications: Day, Date, Hacking Seconds, Hand Winding, Outer Day Wheel, Quick Date Correction, Quick Day Correction.

  • Glass: Double domed bell-shape sapphire crystal with 5 AR coating inside. Flat sapphire crystal on case back.

  • Watch case material: Brushed stainless steel. Screwed in crown.

  • Power reserve: 44 hours.

  • Swiss Made: Assembled by hand.

  • Option: Of English or Norwegian days in day window.

  • Bezel: 120 clicks bezel in sapphire. Great vintage look.

  • Bracelet & strap: Silicone rubber and high quality 3 solid link bracelet with deployant buckle. 2 lug holes.

  • Lug with: 20mm.

  • Water resistance: 10 bar.

  • Lume: Swiss Super-LumiNova® BGW9